HHC wanted a campaign for social media consumption among children. This happened during some intense debates in the media about the topic, which included new laws proposals to control access for children.
Awards - 2nd place ADC*RO February 2026
Creative idea, Copywriter, Art director - Corneliu Dobrea
Campaign line - Lip(s)iți de ecrane - Diana Dalimon
Voice actors - Diana Dalimon, Luiza Mihailescu, Corneliu Dobrea
Social media can’t replace “let’s do together”.
Glued / without screens
Social media can’t replace “I understand you”.
Glued / without screens
Social media can’t replace “once upon a time”.
Glued / without screens
Social media can’t replace “sleep tight”.
Glued / without screens
Social media can’t replace “ready or not”.
Glued / without screens
Social media can’t replace a toy.
Glued / without screens
Social media can’t replace a hug.
Glued / without screens