ING - 100% online

This campaign pitch proposal for ING Romania focuses on how easy it is to do your bank operations. Because now you can do (almost) everything on your mobile. All you need is to be ready to use it - have it charged, have your hands clean, have it close, etc.

Creative idea - Corneliu Dobrea

Copywriter - Felicia Stoica
Art director - Corneliu Dobrea
Creative director - Valentin Suciu

Discuss or destroy

There are many fears that come with making a house loan. Especially during a pandemic.

Is my job stable enough?
Will my house be safe?
Is the neighbourhood trustworthy?

To help ING customers deal with them, we proposed 2 ways - discussing or destroying. We hired two influencers, each with their own jobs - discussing them with specialists (therapist, economy expert, etc) or writhing the fears on different objects and destroying them.

Creative idea
Adina Basag

Copywriter - Adina Basag
Art director - Corneliu Dobrea

7fix

ING - Stories

ING wanted Santa to come for their local business clients. To help him, ING took their business stories and wrapped them in a nice animated journey where the founder is the main character.

Copywriter - Alina Varlanuta
Art director - Corneliu Dobrea